“Serve With Love” is Burgerville’s mission statement. It is at the center of how we do all that we do. It is a deep appreciation for our employees, our guests, our farmers and ranchers, our community, our region and the food it provides.
Serve With Love” isn’t Burgerville’s first mission statement. Back in 1989, our mission statement was to “Satisfy our Guests’ Expectations.” Not too inspiring, is it? We did upgrade it to “Exceeding Our Guests’ Expectations.” But again, that wasn’t it.
We knew there was something more that we wanted from our mission statement. We wanted a mission statement that would motivate us every day to be better. Not just a better business, but a better community member. We wanted a mission statement that worked for everyone–our customers and our crew members.
We kept at it, and in 2000, Serve With Love was established as our new mission. And we’ve been at it ever since.
What does Serve With Love mean?
To us, how you do something is as important as what you do. It means being known for our commitments, hearts on our sleeves, with wild abandon, this is who we are…
- Serve our customers delicious, fresh food that’s sourced with care, prepared consistently, and offered with a smile.
- Serve our employees by providing meaningful work in a quality environment where each person feels valued and respected.
- Serve our local vendor partners by creating recipes featuring Northwest ingredients, highlighting regional flavors, and paying fair prices for the food.
- Serve our community by being an active, visible participant in programs that promote important issues like sustainability.
- Serve all of our stakeholders—employees, customers, vendors and community partners—by maintaining a healthy business that continues to thrive and invest in its community well into the future.
Our mission teaches us something new each day. We’re human, and we make mistakes, but we keep stepping forward because we’ve chosen to Serve With Love.
As Jill Taylor, our CEO, wrote, “Yes, it’s much harder to choose love, because it’s serious work, not for the faint of heart. Choosing Love is choosing to be human together. Forgiving the unforgivable. Cultivating compassion and kindness. Having the very conversation we’re avoiding, and having it with respect and dignity to mutually work it out. There is always a way, just not from the same old place we’ve been. We will need to re-equip our tool belt with new practices, being willing to re-forge our beliefs and actions. For Love.”
Yours with love.